In today’s competitive market, simply opening a store online isn’t enough. For organisations that are breaking into the eCommerce arena; or even those who have been in it for years, there are a few things that can be done to ensure your store attracts the most buyers, resulting in more revenue and a better business overall.

 

Believe it or not, an eCommerce site design has a great deal to do with sales. Many consumers will use the design of a page to determine whether they want to shop at the store. Providing an ability for people to search is essential, as is a way for them to contact the store owner if they have questions. Furthermore, providing an easy place to see products separated by category makes it even easier for customers to shop.

 

The design of an eCommerce shop should be clean and professional. Today, many successful web designs focus on the use of white space rather than too much copy and funky colors. Using a modern and professional palate will make the site more appealing to consumers.

 

Pricing also has a big effect on which products people buy and how often they come to your site to purchase. In a recent survey, 45 percent of shoppers said that high shipping costs caused them to not purchase from a website (http://www.marketlive-blog.com/tag/2011-consumer-shopping-survey/). Because of this, eCommerce store owners should think of integrated pricing strategies to ensure that consumers aren’t turned off by a pricing structure. Some ideas include:

 

* Offering free or reduced shipping, particularly when ordering a certain amount of product

 

* Frequently offering coupons or specials, leveraging social media to advertise

 

* Creating a flat-rate price for shipping that is included in the price of merchandise so consumers don’t perceive it as an extra cost

 

* Providing an opportunity for consumers to choose shipping method and cost (i.e., selecting between Royal Mail and UPS)

 

* Offering a “VIP service” where customers pay a small membership fee, but receive free shipping throughout the year

 

With better attention to design and a focus on improving pricing strategies, eCommerce owners can effectively leverage their websites to create a better shopping experience for their customers. An improved experience will translate into more sales, and a better revenue stream for the organisation.