We are better together.
Yesterday a huge turnout of 84.5% voted on the independence of Scotland, with 3,619,915 votes in total. The result was a 55.3% vs 44.7% split in favour of staying part of the United Kingdom. I personally had a very strong hope that Scotland would vote no but I didn’t share my opinions online as I thought it was only fair that the Scots decided for themselves, as it was a vote about their independence after all.
One part of the vote which I found particularly interesting on the day was the social media activity which was going on all across the different platforms available. Twitter was one especially busy place with a huge number of tweets being spread about peoples views on independance. From the thousands which I looked through, I only came across a handful of no tweets compared to the hundreds and hundreds of yes opinions which were being shared.
Now, I believe there could be two reasons for this and I would love to see a study done which goes deep into why it was this way.
Reason one: I believe there could have been a reluctance of the no voters to share their opinion because of the strength of the yes campaign. There were people everywhere making sure everyone knew they were voting yes and would strongly react against anyone who questioned their decision.
Reason two: The main demographic of users on social media sites is below 30. This new younger generation seem very set on becoming independent and because of this were making their opinions heard. Whereas the older generations who were much less likely to be using social media swayed towards the no vote and this is why there was such a divide between the no/yes opinions on social media and the actual result in the poll.
Those two reasons are just my personal assumptions, which I know one shouldn’t make but I would be really interested to see more study done into the difference in results.