Video can be one of the most crucial tools in the world of ecommerce.
After Google, YouTube is the most used search engine in the world. Both of which are run by Google. That could be a HUGE change in your revenue and amount of customers. Every good ecommerce retailer should use YouTube as part of their marketing strategy. There are a few ways to actually use YouTube and it’s analytics service to accomplish this.
First off, you should track your views over time.
When in the Analytics panel, you will see a graph showing all of the views you’ve gotten over the last week, month, or a video’s publication date. Or of course, overall in your channel’s history. There’s an option to compare views between each of your videos as well. By looking at your most popular and best rated videos, you can decide what works and what doesn’t.
Secondly, you want to discover your largest source of traffic. This is how you know people are watching your video. Let’s say at least 50% of your traffic is from unknown sources, and you have a website. You can assume the majority of that is from your website depending on your website hits. Based on that, you can improve what people are NOT watching from, and make sure to put a priority on what people are watching from.
Third, you need to know your main audience demographic. For instance, let’s say the majority of your product videos are mainly watched by Males 34-50. That might mean you need to work on how your videos are presented and marketed so that they reach the crowd you want.
Fourth, you may want to see the location of where your views originate. This is quite important to an ecommerce business. Your product video from England interesting Americans can be quite good, and you could hit a huge market, or multiple. With this, you can create videos for specific regions in the future or target the regions which your products work best in.
Fifth, look at your audience retention. If people watch your video for less than two seconds because you have a nice thumbnail, that’s not good. You want to create somewhat short, yet very meaningful videos. Lot’s of people want to know about a product, but not spend half an hour hearing someone ramble about it in a video.
Sixth, Look at how many subscribers you’re getting over time. The more subscribers you have, the more long term viewers you have. Which means more people that will likely stay loyal to your brand, and be interested in future products or services your ecommerce business will offer.
Seventh, look at your like and dislike counts. If you make a video that is generally unliked, is it because it’s just a bad video? Or is the product or service you’re showing off not appealing? If so, review those videos.
Lastly, Stay involved with those who watch your videos. Whether it be in the comments section, or on social media, answer questions. Cater to your customers. If lots of people want something different, maybe you should consider it. Keeping your customers is how you build a strong business, never ignore them.
Now good luck in the world of YouTube Analytics.